SEO has become an important tool for increasing businesses’ online visibility. Correct SEO puts a website on the top of the search engines, making it easier for users to find it. Being easily located online means high organic traffic on your site, thus more potential clients. However, there are common SEO issues people face while trying to elevate their sites. This article will help you understand these challenges and how to solve them.
Keyword Competition
This is the most common challenge that website content creators face every day. For your site to attract traffic, it is crucial to use the right keyword. Choose the keyword that is easier to rank and more likely to search. Keywords experience competition fluctuations due to industrial, seasonal and cultural trends. To improve the quality of your content, keep your content up to date and refreshed with new links. You can also mix the keyword types by targeting lower volume and lower competition keywords that will send positive signals to search engines.
Low Ranking
Most small businesses deal with the SEO issue of low local ranking. It is a huge challenge when clients search for services you offer and fail to find you or instead find your competitors ranking higher. A buyer’s journey starts from an online search, which means you should easily be traceable. Luckily, there are SEO experts who can guide you on local keyword searches and make you more visible in your location. Reputable Auckland SEO Consultants can help improve your ranking by optimizing your listings and filling your profiles completely. The information should be consistent and available on all platforms.
Slow Page Speed
Search engines do not prioritize pages that load slowly since users also dislike them. Every second wasted in delay reduces user satisfaction and their willingness to continue staying on a page. To avoid this problem, ensure your files are compressed to the smallest size. The quality of the images should also be high. Optimizing your code also improves the speed of your page, so reduce excess characters from the code.
Lack of Page Indexing
It is difficult for Google to find, categorize, and show pages that are not indexed. To eliminate this challenge, go to the page settings, ensure it is not set to “no index”, and make changes. If it is hard to identify the problem, input the URL to Google Search to find out why it is not indexing. Finally, links should be added to the page to make it easier for Google to access.
Un-Updated algorithms
Search engines keep updating their algorithms due to increasing data and technological advancements. While small updates of spam can be harmless, major algorithm updates can hugely impact your site’s organic traffic. Update the pages whose content has reduced value, leading to traffic fluctuation. Know all algorithm updates and stay ahead of time. Use SEO forums to learn how other people are dealing with the issue. You can also give your page time to see whether its ranking rises in cases where traffic has dropped due to algorithm shifts.
It is important to understand these challenges and be knowledgeable about how to keep your page on the top. Knowing why your page is facing low traffic will help you deal with the issue rather than staying in the dark. Keep updating and optimizing your page, use the correct keyword, and index it to make it easier for search engines to access you.