The diss track, a pivotal element in hip-hop culture for settling disputes, is experiencing a resurgence.
Prominent figures in rap, including Kendrick Lamar, Drake, and Megan Thee Stallion, have recently released tracks hurling verbal attacks at fellow artists, igniting fervent online discussions to decode the lyrical punches.
On Friday, Lamar and Drake intensified their ongoing feud with the release of their latest diss tracks, “6:16 in LA” and “meet the grahams” from Lamar, and “Family Matters” from Drake. This exchange has persisted for over a month, contributing to a total of at least 19 diss tracks released this year alone, according to an NBC News report.
Music experts note that this trend highlights the influence of social media on how rappers handle conflicts and how their fans amplify the drama.
Tia Tyree, a communication studies professor at Howard University, emphasizes the significance of diss tracks for artists to assert their dominance in the genre.
Previously, rap beef was mediated through radio stations and record labels, but social media has revolutionized the landscape, allowing fans to engage in real-time reactions and discussions.
Stan culture, characterized by fervent loyalty to specific artists, complicates the determination of a winner in these battles, as fans staunchly defend their favorites regardless of the track’s quality.
The flurry of diss tracks in 2024 began in January when Megan Thee Stallion’s song “Hiss” sparked speculation among fans. The subsequent exchange between Megan and Nicki Minaj, marked by diss tracks and social media spats, set the stage for further conflicts involving other hip-hop heavyweights like Drake and J. Cole.
Despite concerns about the impact of diss tracks on the genre’s creativity, their popularity persists as they generate attention and revenue for artists.
As Tyree aptly puts it, “Rap beefs mean money,” as increased streams and fan engagement translate to financial gains for artists.
